A fledgling but dominant player in the eco-fashion world, WeWOOD designed its first timepiece in 2010. Now, the pieces speak for themselves; elegance, quality and a respect for the environment are top on the list for them. The best thing is that buying one comes with a fantastic extra -- WeWOOD is partnered with American Forests to plant one tree for every watch purchased. After just 3 months, the ecological entrepreneurs had planted over 5,000 trees and are setting targets for the years to come. Something that makes you feel sartorially brilliant and ethically sound, we can’t think of anything better.