Zoe Karssen
The Story:
Cult label Zoe Karssen was founded in Amsterdam in 2010 by the design duo Zoé and Quince Karssen. Working together, the couple have succeeded in reinventing laid-back classics such as t-shirts and sweatshirts with pop culture references and a rock and roll edge that will instantly inject a shot of cool-girl style into any wardrobe. The brand’s easy-to-wear, simple yet statement designs have quickly gained a loyal following with references to muses including Kate Moss, Madonna, Blondie and Bianca Jagger granting the label their own brand of “give a damn” glamour and attitude.
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