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With an army of A-list fans (Gwyneth Paltrow, Kate Bosworth and Gemma Arterton to name a few), must-have collections that never fail to hit the style zeitgeist, and the fashion elite at the design helm; the acclaimed British heritage brand Burberry just has it all so right. So this season, we’re thrilled to welcome Brit, the youthful and effortlessly cool little sister of this celebrated powerhouse.
Few other brands boast such a rich and distinct heritage despite such humble beginnings. Launched by Thomas Burberry, a 21 year old draper’s apprentice over 150 years ago, the Burberry story takes us from the creation of the iconic trench to its successful navigation across three centuries, countless style revolutions and a genius past 10 years - shaped under the watchful eye of its award-winning Chief Creative Officer Christopher Bailey - which has earned it a place as a global fashion giant that flies the flag for effortless luxury.
And if stylish everyday dressing that leads on trend but doesn’t ignore the essentials is your raison d'être, then don’t miss Brit!
Make like hot new model, cool girl and Bailey’s new muse Cara Delevingne and tackle the daily trek in a trench-style dress - a great reworking of a design classic - or rock an off-duty town-meets-country look in a gorse yellow shower-proof jacket and khaki cargos. Brilliant quilted outerwear, cosy acid wash knits and perfect trans-seasonal chinos are also along for this most fabulous ride.
