Superga: Get those feet pumping
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Most would say you're either a trainer girl, or you're not but with Superga, this theory is blown clear out the water as they are, quite simply, a wardrobe must for all. Classic, understated and chic, these iconic pumps don't scream 'trend', they don't shout 'sports', they don't even say 'casual' - 'off duty'; yes, but never casual. That's because this simple little plimsoll has broken the mould. They will take you effortlessly from the boardwalk to the beach and from the Amalfi Coast to the city streets of London. What more can you ask?
Once the reserve of only the chicest Italians, the brand was founded in 1911 in Turin by Walter Martiny with the now famous 2750 Heritage style following in 1925 once (and here's the technical bit) the use of vulcanised rubber came into play. The brand has never looked back. Taking stylish weekenders from the city to the sea, these were the pumps of choice on the Italian Riviera and fast became known as the People's Shoe of Italy.
Now more than 100 years old, the brand continues to thrive with a global following and the likes of Alexa Chung a dedicated ambassador. Directing the SS12 campaign shoot, Alexa's signature style shines through highlighting everything we've come to love about the shoe. Work them with a little lace dress, a denim skirt, some rolled up chinos, a Fifties style swimsuit, even a sweet silk slip if the mood should take you! Whether you dress them up or dress them down, they'll be the best (and least expensive) purchase you make this season.