acne: the ace in the pack
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Buy a piece of Acne and it will revolutionise your wardrobe. Fact. That's because each Acne collection is a precise fusion of avant-garde statement makers and covetable everyday essentials - those pieces you just can't quite put your finger on as to why they're so great. That's a white shirt with the perfect slouch and sweet covered buttons, or black trousers with just the right amount of stretch and sexy splits running up the back. And then there are the wow pieces – sculptured shoes that wouldn't look out of place in an art gallery and effortless draped dresses. This is where you head for a capsule wardrobe with its own unique identity. Friends will ask you what you're wearing, hoping to emulate your style.
Founded in Stockholm in 1996, Acne's credentials can be traced back to its love of denim, launching the line with just 100 pairs of unisex jeans it marketed to friends, family and tastemakers. The rest, as they say, is the stuff of fashion legend. Boutiques and magazines lapped it up and just two years later, the leading design force, creative director, Jonny Johansson launched the first full ready-to-wear collection.
A byword for effortlessly cool style, Sweden's jewel in its fashion crown has become the fashion insider's secret. For spring summer 12 look out for peppermint knitwear, flint blue biker jackets, digital prints, silk bomber jackets and chic yet daringly slit maxi dresses. 'Cool and personal', as defined by Acne's original ethos, we want it all. We're sure you will too.