PRPS

The Story:

Shorthand for 'Purpose,' New York based clothing company PRPS was founded by former top Nike designer, Donwan Harrell. A denim enthusiast, the brand was aimed at fellow denim devotees - the type who revelled in the hidden details of a premium product. The jeans are manufactured in Japan on looms that were used to produce the original denim for Levi's.

The menswear jeans draw from classic shapes. Attention to detail includes a hand printed internal pocket logo and five different coloured fly buttons which appear in purple to reflect the colour of the selvedge seams.

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PRPS menswear

Dark Burner Grease Wash Fury Carrot Jeans by PRPS Light Vintage Wash Barracuda Straight Jeans by PRPS Very Dark Contrast Wash Barracuda Straight Jeans by PRPS Dark Broken Wash Barracuda Straight Jeans by PRPS