Issa
The Story:
Daniella Helayel, the Brazillian designer behind the cult label, creates her dresses with the motto ‘Issa for all.’ It’s her belief that Issa dresses should flatter any woman’s figure whilst also boosting her confidence and remaining timelessly elegant. 'An Issa dress can be worn from the beach to the office and then onto the red carpet.' It appears to be a stylishly winning formula which has landed Helayel a horde of celebrity followers which includes most notably the Duchess of Cambridge, Kate Middleton, who caused a media frenzy when she chose Issa for the official announcement of her Royal engagement.
Issa womenswear
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