New Balance
The Story:
Started in Boston, Massachusetts in the 1900s as an arch support company, the main objective was to make shoes for people who were on their feet all day. It wasn’t until 1941, and with a wealth of experience behind it, that New Balance were making specialised sports shoes for running, boxing, baseball and beyond. Today, the footwear is both stylish and technologically advanced, providing comfort as they did in their origins.
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