Over eight weeks we will bring you themed issues dedicated to making sense of the key looks and categories for menswear over the coming months. With new brands and exclusive my-wardrobe designs through to the most stylish footwear and coats, we will compile your indispensable guide to the season.

Week four of our guide to the season is
time to discover the 10 key pieces that will
update your wardrobe. It’s all about
evolving your look with simple newness,
not making wholesale changes. Mix and
match all ten.

CABLE Knitwear is the heartbeat of
menswear this season.
Outdoors-ready heritage styling
means fair isles, Nordic and cable
designs add warmth and depth to
your look.

SHOP heritage knits

blazer Never underestimate the
blazer. In textured tweeds it
adds a rough texture but slick
grey and navy work too.

SHOP blazers

jeans So many looks are still anchored to
the ever adaptable blue jean. This
season both raw and lightly distressed
looks work with the key pieces.

SHOP jeans

WOOL COAT In single and double breasted
styles, cropped or lengthened, the
wool coat brings a fresh and
minimal look that’s easy to wear
this season. Plus it works smart and
casual.

SHOP wool coats

bag Like the key pieces this
season, your new bag is all
about working both smart
and casual.

SHOP bags

SHAWL COLLARKNIT It’s the new neckline. Make the update
to the wrapover shawl and add just a
touch of drama to your silhouette.

SHOP SHAWL COLLAR KNITS

CHINO The chino has become a staple once more.
Wear it smart or casual and build your look
around it.

SHOP dockers

BLUE SHIRT Knits, tweeds, denim, chinos: they
all work with the under-the-radar
fulcrum for so many looks. In
chambray, heavy denim or crisp
cotton, blue shirts unify the look.

SHOP blue shirts

COUNTRY COAT Be it quilted or waxed, the traditional
country coat has become a fulcrum for
menswear over recent seasons. It’s not
going away.

SHOP country coats

CORDS Corduroys bring a strong sense of country
borne newness to the season without
overhauling your look. Supplement your
denim and chinos with the country favourite

SHOP CORDUROY