Vivienne Westwood. Look her up on Google and search images. Result: you will find more pictures of the designer than the designs. Reason? The woman is an icon. An idol. A legend. Forty two years at the top of your game will do that.
As the herald of punk, her designs - created in tandem with Sex Pistols manager Malcolm McLaren - were created with bondage and bikers in mind, creating a style that still holds sway over subcultural Britain and beyond. But do you want to know a secret? The collection, though still soaking up the zeitgeist, is actually a luxurious line up of supremely wearable manliness.
Sure, eccentricity and quirkiness remain part of her canon, but there's so much more to the Westwood style and this summer we're rounding up a cross section of sporty staples, office ready specials and even retro preppiness.
It's a detail rich brand. Scroll through the close-ups above and you'll see a host of clever tweaksIn the signature shirts, there are triple plackets and high collars with offbeat buttonings. The white and oxford blue Krall shirts inject a subtle difference to any smart outfit, while blazers come in shrunken silhouettes in both cotton and wool for varying degrees of
formality. The birdseye cloth in the wool is a traditional favourite that sums up the sartorial splendour of many a Savile Row cut.
High collar polo shirts and graphic sweats tip into a vintage sportiness, the crests and cuts looking perfect for the likes of Eric Liddell and Harold Abrahams, the heroes of the 1924 Olympics in Paris. Their story, which was made so famous by The Chariots of Fire was all about their brands of modest, devoted heroism. And with the Olympics coming to Westwood's home town this year it is utterly unsurprising to see that she has included athletic references in the range. Check out the 2012 torch shirt for reference.
The striking graphics and reworked silhouettes are given an overhaul this season in the Anglomania by Lee range in which the designer teams with old school Western denim brand Lee - one of the original US jeans brands - and her Brit flavour gets a transatlantic update.
Key to the Westwood style is that it works as a 'look' or you can simply use it to mix in with, and to pep up, the rest of your wardrobe. Try Westwood polos and Levi's or Nudie Jeans for a wearable but distinctive look. Of course if you have worn Westwood before you will know this. If you haven't, then get started, and find out what all the fuss is about.