Welcome to Spring Summer 2012. It's time to get ready for your close up.
Did we just say summer? Well, yes actually. And it's going to be a big one. With Euro 2012, The Olympics and a Diamond Jubilee to entertain us, we may get distracted from the festival calendar, our longed-for holidays or even the plans we made to get that promotion. But whether it's going to be the nine-to-five, wedding season, far flung travels or the run up to the Ryder Cup that dictates the way we're feeling, now's the time for a sartorial upgrade. It may be cold outside but the warm-up starts right here with the delivery of new season styles. So get thinking about those details, just as we have in our first new season shoot. The look is all about sophisticated layering with a focus on getting those details right. It's not about overhauling your style, just sprucing it up.
And there really is no better time to refresh your look, because as we stand in the cultural cross hairs of the Twenty First century's second decade, we are entering a remarkable time in terms of men's style. For
once, it truly is all up for grabs. From sartorial classics like the white shirt, trench and brogues to the blueprints of casual cool like the biker jacket, white T-shirt and the very best denim jeans you can find, there's nothing off limits. Tailored shorts, chinos, old-school loafers? Of course. Graphic T-shirts, patterned knits and chukka boots? They're coming. The options are wide and the choice is yours.
Whatever you're after, here is where you start freshening up. Because whatever the weather, the new season is here. It means new looks, new brands and new ideas but the same dedication to wearable style.
By the way if you're thinking this page looks a bit different from usual then you're right. We've updated the site to make it slicker and easier on the eye, while product pictures are more dynamic than ever - just scroll over them for instant movement.
We've got a new look. Why don't you get one too. Then you'll be ready for that close up.
The menswear team
Black Waxed Country Jacket
Mustard Fine Merino Crew Knit
Fred Perry Blank Canvas
Blue Poplin Yoke Laurel 6876 Collab Shirt
Grim Tim Dry Dirt Organic Raw Skinny Jeans
Navy Canvas Roald Pocket Backpack
Paul Smith Accessories
Navy Bold Top Stripe Socks
Sand Suede Desert Boots
Matte Black Gold 51-30 Chrono Oversized Steel Watch
Polo Ralph Lauren
Navy Guernsey Cable Cotton Knit
Blue Railroad Stripe Brushed Flannel Shirt
Navy 51-30 Chrono Oversized Steel Watch
Chocolate Leather Gold Rope Woven Belt
A.P.C. X Carhartt
Navy Twill Straight Leg Work Chinos
H by Hudson
Chocolate Tassel Tyska Loafers
Taupe Check Lined Cotton Trench Coat
Navy Sea Island Cotton Blackwell Cardigan
Marine Olive British Plaid Slim Shirt
Chocolate Leather Jeans Belt
Crosshatch Vintage Wash Skin Slim Carrot Jeans
Paul Smith Accessories
Navy Polka Dot Socks
Tan Grain Leather Longwing Sid Brogues