Levi's

The Story:

In 1853, Levi’s was founded by Levi Strauss & Co and during the 1920s, modern jeans were born. Historically, sales were largely confined to the working people of the western United States such as cowboys, lumberjacks, and railroad workers but by the 1960s, Levi's jeans became popular among a wide range of youth subcultures including greasers, mods, rockers, hippies and skinheads. Known for the iconic pair, 501s, the brand revolutionised denim with the invention of 'Shrink to Fit' and 'Stone-Washing'. Today styles such as the slim leg 511s and retro print T-shirts fit perfectly into modern pop culture.

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Levi's menswear

Contrast Rose Bowl 508 Carrot Jeans by Levi's

New Season

Contrast Rose Bowl 508 Carrot Jeans

Levi's

$123.75
Broken Raw Rinse 510 Skinny Jeans by Levi's

New Season

Broken Raw Rinse 510 Skinny Jeans

Levi's

$110.01
Blue Railroad Stripe Brushed Flannel Shirt by Levi's

New Season

Blue Railroad Stripe Brushed Flannel Shirt

Levi's

$82.50
Black 501 Straight Leg Jeans by Levi's

classics

Black 501 Straight Leg Jeans

Levi's

$96.24
Marlon One Rinse 501 Straight Jeans by Levi's

classics

Marlon One Rinse 501 Straight Jeans

Levi's

$103.13