J Brand

The Story:

The faultless fit of a pair of J Brand's can be attributed to the label's founding partners Jeff Rudes and Susie Crippen. Rudes had worked in the industry since the 1970s and helped transform Abercrombie and Fitch while Crippen was a stylist for leading fashion magazines. This winning combination of denim manufacturer meets stylist produced a brand which focused on clean, classic washes and cuts without any gimmicky detailing. Sounds simple, but they're innovators in the field

The Collection:

Both low and high rise denim look cool in simple black and ink washes. Watch out for this season's denim legging to keep up with the fashion pack.

Last Word:

Arguably the most iconic jean of this generation, JBrand's indigo Love Story is such an amazing fit that you'll feel guilty slipping into other styles once you've been seduced

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