Theory

The Theory Story:

Theory was founded in 1997 with the aim of creating sexy but comfortable clothing for the modern woman. In the era of minimalism and clean lines, the brand paved the way with their unique mix of simple silhouettes imbued with a fashion edge and has proved itself as a real contender in the contemporary arena.

For Spring/Summer 2008:

The ultra chic shirt dresses are perfect for the office, or wrap up on cool summer nights in one of the luxurious cardigans available in bright yellow or forest green.

Last Word:

Theory have retained their allure by providing comfortable clothing in classic shapes that you'll keep in the wardrobe for years to come.