PPQ

The PPQ Story:

You can't be a London party girl without a PPQ fetish. Almost a decade ago, Amy Molyneaux and Percy Parker founded the hipper-than-hip label that is beloved by the fashion pack and the celebrity crowd. Counting trend-setters like the Geldof girls and Amy Winehouse among its fans, PPQ has become the coolest label on the block.

For Spring/Summer 2008:

Dance the night away in PPQ's skin-tight black linen and monochrome tribal print dress.

Last Word:

For the modern day Holly Golightly, PPQ is a label that exudes edgy sophistication.