Lofli

The Lofli Story:

Landing in the UK in the summer of 2007, Lofli denim has taken the industry by storm with its celebrity-friendly styling. Having gained a fan base which counts Sienna Miller among its enthusiasts, it's carved out its own niche in the industry. Created by style maven Lainey Sheridan-Young, the brand's USP is its eye-catching yellow stitching.

For Spring/Summer 2008:

Why not try the Lofli wide leg indigo Bluebell jeans. They're a perfect accompaniment to the brand's streamline straight leg style.

Last Word:

If Angelina Jolie's a fan then who are we to argue? This is another great denim brand to add to your collection