the shift pioneer

Famous for their ground-breaking fashion influence
Courrèges is widely credited with pioneering the shift dress.
A wardrobe must for the super chic Jackie Kennedy
throughout the Sixties and more recently, a wish-list
purchase made by Victoria Beckham who sought an original
from a Parisian vintage store, this auction is a
once-in-a-lifetime opportunity to own a piece of fashion
history. And who can resist slipping into a shift?

the courrèges

Evian’s 2012 Designer Bottle
in partnership with Courrèges

Iconic mineral water brand Evian has teamed up with
Sixties superstar fashion brand Courrèges to create
their 2012 limited edition designer bottle. In pure
white and bright Courrèges pink, the design works to
the spirit of the decade perfectly.

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Own a piece of fashion history

On 21st October my-wardrobe is hosting an onsite
auction in partnership with Evian and the House of
Courrèges, where you can bid on three of the brand’s
amazing dresses (see below) pulled exclusively for
us from their 1960s archives. Unavailable since the
Sixties they have been selected for their iconic
design to celebrate Courrèges‘ 50th birthday.

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Buy the
edition bottle
now for £3.99

buy now

own a
piece of

21st october
at 9am

find out more


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Watch our exclusive interview with Jacques Bungert, co-president of Courrèges and Michael Aidan, Evian’s Global Brand Director to find out more.

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MY-TV went to Paris to bring the dresses home and to chat to design coordinator, Matthias Schatz.

Shift to the Sixties

Storming to the top of every fashionista’s wish list, the humble shift dress has made a mighty fashion comeback for autumn winter 2011. Stalking the catwalks of the most influential designers, collections from Burberry Prorsum to Prada swung to the Sixties, stripping style back to the classically simple lines of the perfectly proportioned shift. Rock the retro shape by working it with fierce footwear making it every inch a 2011 trend, it’s the ultimate in effortlessly chic dressing for the modern woman.

shop the sixties