Craft

The Story:

Are you always seeking hot new denim labels? Then Craft is for you. Launched in 2006 by Michael Kopplstätter - whose design history spans from Valentino to Helmut Lang – and Gideon Day, who had worked at Paul Smith Jeans and Lee, the brand has become known as an innovative style leader. Purist in its focus for rockin' sassy styles, this is denim with its finger on the pulse.

The Collection:

For the rock chick, you're spoilt for choice! Choose the Black Hells Angel skinny motorcycle jean

Last Word:

In the words of the brand itself, 'c.r.a.f.t is a jeans experience to rock your soul. It's the bubbles in the glass, the headrush and the headache in the morning.'

• Womenswear

• Coming Soon