BCBGMAXAZRIA
The Story:
Named after the French phrase 'Bon chic, bon genre' meaning 'Good style, good attitude' the brand was set up by designer/businessman extraordinaire Max Azria and embodies a combination of European sophistication and American spirit.
The Collection
From chic staples like ruffle blouses to bandage skirts, cocktail dresses and treggings-with-a-twist, the collection is the perfect hybrid of practicality and style.
Last Word:
Both chic and attainable - BCBGMAXAZRIA is taking the world by storm. With critically acclaimed collections, a loyal following of top celebrities and a strong worldwide presence, the brand continues to go from strength to strength.
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