A.P.C.

The Story:

With no intention of working in fashion, the launch of Parisian brand A.P.C. (Atelier de Production et de Création) was something of a happy accident for founder Jean Touitou. Having graduated from the Sorbonne in Paris with a history degree he managed to land his first job with Kenzo, which was followed by placements at Agnès B and Irie before finally deciding to go his own way in 1987 with the launch of A.P.C. Since then the brand has been a go-to for refined yet casual French style.

The Story:

With no intention of working in fashion, the launch of Parisian brand A.P.C. (Atelier de Production et de Création) was something of a happy accident for founder Jean Touitou. Having graduated from the Sorbonne in Paris with a history degree he managed to land his first job with Kenzo, which was followed by placements at Agnès B and Irie before finally deciding to go his own way in 1987 with the launch of A.P.C. Since then the brand has been a go-to for refined yet casual French style.

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