Acne

The Story:

Boasting that clean yet cool design aesthetic unique to Scandinavia, Swedish brand Acne's rise to fashion fame was a speedy one, moving from North European prominence to global stardom in just 10 years. Launching in 1997 with a 100 pairs of jeans which were distributed to friends and family, the first full collection followed just 12 months later. Its focus on ultra cool basics with that can't-put-your-finger-on-it super cool style has ensured a loyal in-the-know following

The Collection:

The must-have snake print appears on tops and leggings alongside flirty ruffles and classic tailoring.

Last Word:

By designing simple, functional clothes Acne aims to create a modern framework for individuality

• Womenswear

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• Menswear

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