7 For All Mankind

The Story:

Credited with bursting open the denim bubble, 7 For All Mankind's premium brand concept made the industry sit up and realise there was a new kid on the block that was changing all the rules. Since its autumn 2000 debut it's been party to launching fashion's love of LA styling and has earned the reputation as the best fitting jean around.

The Collection:

White Capri jeans are a season must-have as are the high waisted skinny Roxanne. Look to the NY bootcut for a truly classic style.d

Last Word:

Despite a never-ending throng of 'next big things', 7 For All Mankind remains a King within the premium denim field and can still be seen on the bottoms of top Hollywood stars like Cameron Diaz and Angelina Jolie

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