7 For All Mankind
The Story:
Credited with bursting open the denim bubble, 7 For All Mankind's premium brand concept made the industry sit up and realise there was a new kid on the block who was changing all the rules. Since its autumn 2000 debut it's been party to launching fashion's love of L.A styling and has earned the reputation as the best fitting jean around. This season the Gwenevere is an absolute must thanks to the spray on effect, comfy stretch denim and figure friendly high waist (get them while you can). Also tipped for success: The Kimmie.
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7 For All Mankind womenswear
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